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Case Study

Utah Valley Landscaping grew organic sessions 86% in 12 months

A website rebuild, local SEO program and content strategy increased search clicks 71% and captured 45.4% of tracked local map visibility in Utah County.

  • Client: Utah Valley Landscaping
  • Duration: 12 Months
  • Services: SEO, Web Design, Content
  • Location: Utah County, UT
Landscaper in an orange shirt trimming shrubs along a curved paver pathway at a Utah Valley Landscaping property

The problem

Utah County has more than 250 landscaping companies competing across 101 square miles. Most customers never look past the map pack, and 76.4% of the 250 we tracked have no map presence at all. Utah Valley Landscaping was one of them.
01

Local competition

Only 59 of the 250 tracked companies show up in the map pack at all. Getting into that group took a systematic local SEO program.
02

Technical foundation

Thin content and poor technical SEO left hundreds of service-area keywords untapped.
03

Authority

A weak backlink profile made ranking for competitive terms in a trust-driven industry nearly impossible.
04

Search strategy

Keyword clusters, content gaps and competitive positioning were unmapped. The business had no clear picture of where to invest.

We rebuilt the site and fixed the search system behind it

  • 01

    Website rebuild

    Full rebuild with modern architecture, mobile-first templates and structured data. Crawl efficiency, indexation, page speed and schema markup were addressed as one technical program.

  • 02

    Content strategy

    A sustained publishing program: service-area guides, seasonal landscaping content and locally relevant resources. Keyword clusters were mapped against competitor gaps across the full service list.

  • 03

    Authority building

    Hundreds of high Domain Rating backlinks acquired through partnerships, local citations, industry directories and digital PR. The resulting link profile surpassed every tracked competitor.

  • 04

    Local SEO

    Google Business Profile optimization, NAP consistency across directories, citation building and a review generation program covering the 101-square-mile service area, Draper to Santa Clara.

The results

More traffic. More search visibility. More local presence.

    Year-over-year growth

  • Website sessions+86%
  • Search clicks+71%
  • Search impressions+55%
    • Scale: 0–100% growth, year over year. Source: GA4 and Google Search Console.
Conversions

Conversions rose consistently through the engagement

Form submissions, phone calls and direction requests all grew, directly attributable to organic search traffic. Sessions ended the year up 86% against the prior period.
Local Map Visibility / 250 Landscapers Tracked

UVL holds 45.4% of tracked map visibility, more than twice the top competitor

  • Utah Valley Landscaping
    45.4%
  • Top competitor
    19.6%
  • All other landscaping companies
    35.0%
Vs. Top Competitor
2.3×

45.4% of map visibility vs. 19.6% for the next-best landscaper

Visibility shares are measured across all tracked map pack results in the 101-square-mile service area, not the share of companies.

Have a local market worth owning?

Let’s build the website, search program and local presence to compete for it.
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