Fixed-fee audit. Clear findings in two weeks.
We trace every path a lead takes into your business, verify whether your reporting matches reality, and put a number on the work your team still does by hand. You get a written report either way.
Some of what we find is broken. Some of it was never built. Both cost you money every month, and neither shows up in a report.
We map before we inspect. You can't find leaks without knowing where the pipes are.
We inventory every tool, channel, and connection you have, then verify which of them actually pass data to each other. You get a diagram of your own business, and we get the information to scope the rest.
Up to 127 checks, scoped to what you actually run. We test every entry point, verify your tracking against your CRM, and sit down with your team to quantify what's still being done by hand.
Everything we found, ranked by what it costs you against what it takes to fix. Including what's working, and what you can fix without us.
The Finding that Matters Most
Most companies can't answer this. The work is spread across people
and weeks, so it never appears as a line item anywhere.
We sit down with the people doing it, walk through what actually happens, and put a conservative number on it. That number tends to be larger than anyone expected, and unlike an ad budget, fixing it only has to be paid for once.
What we checked, what we found, and what we recommend. Sorted by what it costs you against what it takes to fix, so the order tells you where to start.
Not everything is broken. The report says so explicitly, including the parts your current team or agency has set up well.
Some findings are a settings change. Those are marked as such, with instructions. You don't need us for them and we'll tell you so.
A diagram of every system you run and how data moves between them. Most clients have never seen this, and it stays useful long after the audit.
Because we can’t price an audit for a business whose systems we haven’t seen. The map is a separate, smaller engagement that tells us which of the 127 checks apply to you. It also means you make a small decision before a larger one, and you keep the diagram regardless of what you do next.
No. Lead infrastructure was never part of a marketing hire’s job description. It’s a different discipline. The report names gaps rather than people, and it covers what your team is doing well.
Then you spent a small amount to learn your systems are sound, and you have a document that says so. We’d rather tell you that than invent work.
Read access to your CRM, analytics, ad accounts, and site. We don’t change anything in your systems. Getting access provisioned is usually the slow part, so the two weeks start once we’re in.
No. The report is yours either way, including findings you can fix without us. If there’s work worth doing, we quote it separately.
Build work is quoted from the findings. Ongoing management runs $3,000 to $4,000 a month depending on scope. That’s a fraction of a marketing hire, and you’re paying for a system that keeps working rather than for hours.
