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Most ad accounts are optimized against numbers that are wrong

We verify what your ad platforms are actually measuring, fix what's counted incorrectly, and manage spend against real revenue rather than reported conversions. Most accounts we open have something broken here.

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A 3D cube made of interlocking puzzle pieces in cyan, purple and blue on a dark pedestal
A 3D cube made of interlocking puzzle pieces in cyan, purple and blue on a dark pedestal

The paid ads problem

01

Conversions counted twice look like success

Duplicate tracking is the most common finding in any ad account

The same event fires from a tag manager and a hardcoded pixel. Reported conversions double. ROAS looks strong. Budget shifts toward whatever is double-counting hardest.
02

The ad points somewhere it shouldn't

Destination URLs break and nobody checks

A page gets renamed, a campaign keeps running, and spend goes to a redirect or a 404. This is expensive and completely invisible in platform reporting.
03

Platform conversions are not revenue

A conversion is whatever someone defined it as

Form fills counted as conversions include spam, tire-kickers, and existing customers. Until platform numbers are reconciled against closed revenue in your CRM, you're optimizing toward a proxy.
The Process

From verifying to reconciling

  • Verify

    Before touching a campaign, we check what's being measured. Events, destinations, attribution, and whether platform numbers match your CRM.

  • Fix

    Duplicate events, broken destinations, missing parameters, and conversion definitions that don't reflect a real outcome.

  • Manage

    Campaigns, budgets, and creative, optimized against verified data.

  • Reconcile

    Monthly, against CRM revenue rather than platform conversions.

What We Run

The right channel for when they're ready

  • Google search

    Capture people actively searching for your service, with laser-targeted keywords.

  • Local service ads

    Pay-for-lead ads at the very top of Google, perfect for home services and trades.

  • Retargeting

    Stay front-of-mind with people who already visited your site but didn't convert.

  • Measurement

    End-to-end tracking into your CRM, so every lead and its cost is crystal clear.

What's Included

Managed for profit, not just clicks

  • Tracking verification

    Every conversion event tested. Fires once, on the right action, attributed correctly. This comes before optimization, always.

  • Campaign management

    Structure, budgets, keywords, audiences, and creative. Adjusted against data we've confirmed is accurate.

  • Landing page alignment

    Ads pointed at pages built to convert that specific traffic, with forms tested end to end.

  • Revenue reconciliation

    Platform reporting compared to closed revenue in your CRM, monthly. Where they disagree, we find out why.

The difference

  • Typical account management

    • Optimizes against platform numbers

    • Tracking assumed to be correct

    • Reports conversions, not revenue

    • Landing pages someone else owns

    • Nobody checks the destinations

Not sure this is what you need?

Most clients start with a map of what they already have. It usually changes what they thought the problem was.
Start with the Map
Frequently Asked Questions

Questions about paid ads

It depends on your market and margins. We’ll recommend a starting budget sized to get meaningful data, then show you what each lead costs before scaling.

They work best together: ads capture demand now while SEO builds organic presence. We’ll tell you the right mix for your situation.

Because we track beyond the click into your CRM and closed deals. You’ll see cost-per-lead and client-acquisition cost, the numbers that actually matter.

Yours. Your ad account and data stay with you. We explain our management fees in your proposal, report on performance, and tell you when ads aren’t the right next investment.

Yes, and that’s a common engagement. We audit the measurement layer and hand the findings to whoever runs the campaigns. Fixing the data helps them too.

Below a few thousand a month, management fees eat the benefit. We’ll tell you if you’d be better off running it yourself, and what to fix first.

Are your ad Numbers Real?

Most aren't, and it's easy to check

We'll verify what your platforms are counting and reconcile it against what actually closed.
Book an Audit